In celebration of the fall returns of hit music dramas EMPIRE and STAR, Fox Broadcasting Company and parent company 21st Century Fox have teamed up with Turnaround Arts, a national program of the John F. Kennedy Center for the Performing Arts, for a new social campaign. As one of the marquee national education initiatives of the Kennedy Center, Turnaround Arts empowers struggling schools with innovative arts programs and arts-based learning across subject areas as a strategy to help address broader school challenges and close the opportunity gap.
Each season of EMPIRE has featured the work of prominent artists of color, including Kerry James Marshall, Kehinde Wiley, Mickalene Thomas, Dawoud Bey, Toyin Odutola and Carrie Mae Weems. This season, renowned artist Derrick Adams created a portrait of “Cookie” and “Lucious” that will be featured in the season premiere episode, airing Wednesday, Sept. 26 (8:00-9:00 PM ET/PT) on FOX. Here is a sneak peek at the art that was created: https://youtu.be/YSHl4rXDCh4
The #EMPIRESTARGIVESBACK campaign kicks off today in New York at the EMPIRE Season Five Premiere Event, where the original Derrick Adams portrait will be on display.
FOX is also launching a collection of merchandise using the Derrick Adams-created image that fans can purchase online at shop.fox.com with all of FOX’s profits going to Turnaround Arts.
From Monday, Sept. 24, 2018 to Monday, Dec. 31, 2018, FOX and parent company 21st Century Fox will donate $2 (up to $50,000) to Turnaround Arts, for every tweet, retweet or Facebook post using the hashtags #EMPIRESTARGivesBack and #Promo. FOX is encouraging fans to share messages across social platforms, thanking and honoring a mentor or teacher who has inspired their love of the arts. Additionally, actors from both EMPIRE and STAR will celebrate the music and arts educators who have made a difference in their own lives.
On the Season Five premiere of EMPIRE, airing Wednesday, Sept. 26 (8:00-9:00 PM ET/PT) on FOX, two years after losing Empire to Eddie Barker (guest star Forest Whitaker), Cookie (Taraji P. Henson) and Lucious (Terrence Howard) are still in the midst of picking up the pieces. The family is now completely dispersed and coping in their own ways after experiencing unimaginable tragedies. Meanwhile, in an effort to reclaim the Lyons’ position in the music industry, Cookie sets her eyes on atalented new singer and rapper, Treasure (guest star Katlynn Simone).
Following EMPIRE, STAR (9:00-10:00 PM ET/PT) returns for its third season, picking up three months after the Season Two finale, as Star (Jude Demorest) returns home with a secret, and Alex (Ryan Destiny) and Simone's (Brittany O’Grady) fates are finally answered. Carlotta (Queen Latifah) had been named the president of the label, but her world came crashing down after learning Cassie (Brandy Norwood) killed Jahil (Benjamin Bratt). Cassie tries to make amends, but Carlotta struggles with her grief, and Christine (guest star Patti LaBelle) is caught in the middle.
From Imagine Television in association with 20th Century Fox Television, EMPIRE was created by Academy Award nominee Lee Daniels and Emmy Award winner Danny Strong, and is executive-produced by Daniels, Strong, Academy Award- and Emmy Award-winning producer Brian Grazer, Francie Calfo, Sanaa Hamri, Dennis Hammer, Matt Pyken and Diane Ademu-John. Brett Mahoney is executive producer and showrunner for the series.
STAR is a production of 20th Century Fox Television in association with Lee Daniels Entertainment. Lee Daniels and Tom Donaghy are the creators. Lee Daniels and Pamela Oas Williams serve as executive producers. Karin Gist serves as showrunner and executive producer.
About 21st Century Fox
21st Century Fox is one of the world’s leading portfolios of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, FOX Sports, Fox Sports Network, National Geographic Channels, Star India, 28 local television stations in the U.S. and more than 350 international channels; film studio Twentieth Century Fox Film; television production studio Twentieth Century Fox Television; and a 50 per cent ownership interest in Endemol Shine Group. The Company also holds approximately 39.1 per cent of the issued shares of Sky, Europe’s leading entertainment company, which serves nearly 23 million households across five countries. For more information about 21st Century Fox, please visit www.21CF.com.
About the John F. Kennedy Center for the Performing Arts
The John F. Kennedy Center for the Performing Arts is America’s living memorial to President John F. Kennedy, attracting millions of visitors each year to more than 2,000 performances, events and exhibits. With its artistic affiliates, the National Symphony Orchestra and Washington National Opera, the nation’s busiest performing arts center is dedicated to providing World-Class Art, Powerful Education and an outstanding Memorial Experience to the broadest possible constituency. Across all its offerings, the Kennedy Center is committed to increasing accessible, inclusive opportunities for all people to participate in and learn through the arts, including more than 400 free performances each year and a variety of Specially Priced Ticket programs for students, seniors, persons with disabilities and others.To learn more about the Kennedy Center, please visit www.kennedy-center.org.
About Turnaround Arts
Founded under the leadership of former First Lady Michelle Obama, Turnaround Arts bolsters reform efforts at Priority and Focus-designated schools (PK-8) through the strategic use of the arts. Designed to impact every hallway, classroom, staff member and student in the school, the program fuels whole-school transformation. As part of Turnaround Arts, schools receive an array of arts education services designed to increase chances of success, engage communities and raise the visibility of their achievements. Turnaround Arts works with 81 schools in 17 states and the District of Columbia. To learn more about Turnaround Arts, please visit turnaroundarts.kennedy-center.org.
Fox Broadcasting Company:
Smithfield Foods, Inc. is pleased to announce the success of its employees’ collection efforts during Hunger Action Month™, a time when people across the country stand together with Feeding America® and its nationwide network of food banks to fight hunger. This month, Smithfield employees collected more than 45,000 pounds of non-perishable goods for donation, surpassing last year’s total of 15,000 pounds by 30,000 pounds.
“At Smithfield, we are passionate about fighting hunger every day in our community,” said Jonathan Toms, associate manager of charitable initiatives for Smithfield Foods. “Hunger Action Month is a special time in our facilities and offices and we are proud of all of our employees who stepped up this month to raise awareness and personally donate to help their fellow neighbors in need become more food secure.”
For ten years, Feeding America has organized Hunger Action Month to mobilize and encourage the public to take action against hunger in the United States, where one in eight Americans face hunger. In addition to food collection and volunteer opportunities, Smithfield participates in this hunger initiative by engaging its employees and sharing information about hunger relief with its locations across America.
“Smithfield has been a valuable supporter of Feeding America for more than a decade, and a true partner in the fight against hunger,” said Karen Hanner, vice president of manufacturing product sourcing at Feeding America. “We’re thrilled by their ongoing commitment to this cause and the passion of their employees to make a difference during Hunger Action Month.”
In addition to employee efforts during Hunger Action Month, Smithfield donated more than 230,000 pounds of protein to food banks this September through the company’s signature hunger-relief initiative, Helping Hungry Homes®, including 120,000 pounds to Second Harvest Food Bank of Fayetteville and the Food Bank of Central and Eastern North Carolina to assist in recovery efforts following Hurricane Florence.
To learn more about Helping Hungry Homes® or for a list of upcoming donation events, please visit HelpingHungryHomes.com.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook's®, Gwaltney®, Carando®, Margherita®, Curly's®, Healthy Ones®, Morliny®, Krakus® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com, and connect with us on Facebook, Twitter and LinkedIn.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org find us on Facebook or follow us on Twitter.
Smithfield Foods, Inc.
(Top Left Photo) Accounting employees at Smithfield Foods’ hog production division in Missouri pose with their donation for Hunger Action Month, a time when people across the country stand together with Feeding America and its nationwide network of food banks to fight hunger.
(Top Right Photo) An employee at Smithfield Foods’ Middlesboro, KY facility stands with the facility’s donation for Hunger Action Month, a time when people across the country stand together with Feeding America and its nationwide network of food banks to fight hunger.
(Bottom Left Photo) Employees at Smithfield Foods’ Des Moines, IA facility supported Hunger Action Month, a time when people across the country stand together with Feeding America and its nationwide network of food banks to fight hunger.
(Bottom Right Photo) Employees at Smithfield Foods’ Monmouth, IL facility are pictured with the facility’s donation for Hunger Action Month, a time when people across the country stand together with Feeding America and its nationwide network of food banks to fight hunger.
Total Impact is a multi-city convening series providing practical impact education and execution strategies to advisors, investors, family offices, wealth managers, and HNW individuals interested in aligning their investments to their values and mission.
Total Impact travels to Boston on October 4 and 5. Total Impact Boston will feature actionable impact strategies and tools across asset classes for advisors and investors. In addition, in partnership with key Boston stakeholders, we will highlight place-based opportunities and the impact success stories of the greater Boston area.
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Total Impact conference series is a Good Capital Project initiative.