By setting goals and tracking progress, businesses can achieve greater sustainability in a focused and effective way.

Insights from the 2023 Measure What Matters 101 Survey.

The MWM 101 Survey will be offered again in Fall 2024, welcoming both new and returning participants.


We invite you to explore the 2023 White Paper in detail and to take the Measure What Matters 101 survey this Fall. Participation is free and allows organizations to track progress and identify areas for improvement. Customized reports and recommendations that provide valuable insights on a company’s progress are also available by request at additional cost.

2023 Survey Participation:

The 2023 survey saw participation from 58 organizations across diverse industries, including professional services, manufacturing, non-profit, and healthcare. These organizations were categorized by size: small (1-20 employees), medium (21-100 employees), and large (101+ employees).

Key Findings

  1. Climate and Energy: While most respondents have adopted energy-saving measures like LED lighting and smart thermostats, only 36% track their greenhouse gas (GHG) emissions and 52% track energy usage. This points to a need for increased awareness and support for GHG accounting. Measuring is the first step in managing GHG emissions and setting reduction goals. The adoption of renewable energy practices like on-site renewables and renewable energy credits remains steady at 45%. This highlights the need for stronger policy initiatives to motivate more businesses to switch to renewable sources and lessen their climate impact.
  2. Sustainability Programs: The survey revealed a spectrum of sustainability efforts, ranging from comprehensive programs to early-stage implementation. Some organizations have embraced product stewardship, waste reduction, and goal tracking, while others are just starting to integrate these practices. This underscores the evolving nature of environmental sustainability, with many companies recognizing its importance.
  3. Workplace Impact: The survey results paint a mixed picture of employee well-being. Many companies were able to absorb healthcare cost increases, offer telehealth services, and provide mental health benefits. However, the average employee turnover rate jumped to 17% in 2023 from 10% the prior year. This suggests that while employee well-being initiatives are expanding, retaining talent remains a challenge. There was a growing trend of flexible work schedules, and a reconsideration of equitable and flexible benefits to better suit employees’ individual needs.
  4. Community Engagement: The survey highlights a strong commitment to community engagement. An impressive 86% of companies donate to charities, 83% participate in community service, and 55% offer paid volunteer hours. These practices demonstrate a focus on positive community impact.
  5. Governance: The survey identified a need for stronger engagement with external stakeholders. Formal processes like surveys and focus groups can gather stakeholder input. Advisory boards and communication plans can further strengthen stakeholder relationships, leading to better decision-making and building trust. This can improve overall performance and reputation.
  6. Diversity, Equity, and Inclusion (DEI): While most organizations offer DEI training, initiatives like Employee Resource Groups and targeted job postings are less prevalent. Increasing these practices can foster a more inclusive work environment. Additionally, promoting diversity in leadership positions can drive broader organizational change and benefit all stakeholders.

Moving Forward

New Hampshire businesses can collectively advance toward greater sustainability and social responsibility by collaborating and sharing knowledge. Each year, the NHBSR Sustainability Awards celebrate the top performers in each impact category identified by the MWM survey. These awards acknowledge the work of NH businesses and inspire others to strive for similar achievements.


We invite you to explore the White Paper in detail and to take the MWM 101 Survey this Fall. Both can be found at Participating allows organizations to track progress, identify areas for improvement, and receive valuable insights through customized reports and recommendations (by request at additional cost).

Want to know more about MWM?

Watch our FAQs video with organizations that have submitted Measure What Matters.

Thank You

To our Measure What Matters Sponsors!